Discovered this while writing my latest Search Engine Land article:
Back in 2009, when Yahoo and Microsoft announced their big search deal — where Bing results would power Yahoo search — both companies created a special website just for the occasion: www.choicevalueinnovation.com. Both Bing’s blog post and Yahoo’s blog post linked to it. Here’s the link at the end of ex-Yahoo CEO Carol Bartz’s post:
Get this: That domain now belongs to Press Control Services, an electrical manufacturing company in Lewisville, Texas!
I don’t know how or when they managed to score that domain, but can you imagine how many inbound links it has due to the Yahoo/MSFT history?? Wow. Talk about some good old-fashioned SEO. Well played, folks. Well played.