Coldplay’s Kinda Clever Marketing
by Matt • October 19, 2011 • 1 Comment

Coldplay has a new album coming out next week, Mylo Xyloto, which I’ve learned should be pronounced MY-lo ZY-luh-to. The album artwork is pretty interesting (no clue if the music will be) and they’re doing something pretty clever to get fans to talk about the album and help promote: a simple online tool that creates [...]
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