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How NOT to Market on Mixx

We all know that a lot of people and companies are using social media for brand exposure, traffic, links, etc. Marketing is there, and always will be, but the smart companies and people do a great job of not being obvious about it. They work to fit in, to blend in and become part of the community.

And then there are morons like this:

screenshot

This moron is going around leaving spammy comments on all kinds of stories — that’s how s/he has those 390 points. I think you get 3 points for a comment on Mixx, so that’s 130 spammy comments. Way to contribute to the community.

If there’s any silver lining to this, it comes from looking at this person’s friends and followers:

screenshot 2

The silver lining? Look how easy it’ll be for the Mixx spam cops to quickly zap all kinds of lame accounts that have no business being active on the site. It’s 3:40 pm PT on Sunday as I post this. Let’s see how long it takes to get all this cleaned up. I’m betting it won’t be long at all…..

(This reminds me of my post earlier this year, How NOT to Market on Flickr. Spammers are just dumb….)

UPDATE:

It’s now 4:07 pm, 27 minutes later, and that account is gone. Nice job, Mixx crew. You rock.

Dear Mixx, Can We Move On Now?

With digg on a mission to eliminate many top users, Mixx is seeing some serious gains in traffic and registered users. Generally speaking, that’s a Good Thing. As a fairly early adopter on Mixx, I’m glad to see new faces and new energy on the site. It feels like there’s some momentum when you spend time on Mixx these days.

But it also seems like the only thing people want to talk about these days on mixx is … digg. Here’s what the Popular page looked like a few minutes ago:

Mixx: All digg, all the time

I think Tamar said it well last week:

There’s too much f—ing Digg commentary everywhere on Mixx. As community members (obviously not as Mixx representatives), your marketing message is too much “stop using Digg and go to Mixx instead.” … [There's] nothing that actually talks about Mixx’s strengths (besides community and besides the fact that it is not Digg — which you can tell is not a strong enough reason by itself to be a self-sustaining community).

I’ve made no secret that I love Mixx. But enough with the digg talk. Can we all move on now and figure out what we are and stop talking about what we’re not? Thx.

Social Media Stories, June 17-18

Guess who hit the digg home page again? :) Here’s what I’ve posted to various social sites in the last day or so.

mixx

digg

Sphinn

Social Media Stories – June 9

Been a bit busy the past few days working on my U2 book, but had some time today to get more involved on mixx, digg, sphinn, etc. Here’s what I shared over the past 24 hours or so.

mixx

digg

Sphinn

Not a single iPhone story submitted. :-) But I did vote for a couple. And I do plan to buy the new one next month. But you knew that….

Social Media Submissions – May 28

Look who finally had a chance to play in the social media sandbox today. Yep. Moi. Found lots of (IMO) good content. Here’s what I shared on various sites in the past 24 hours or so:

mixx

digg

Sphinn

Busy, busy, wasn’t I? Also submitted a bunch to StumbleUpon, but let’s not start listing those….

Social Media Submissions – May 12

Found myself a good Interweb connection today and had some last-day-of-vacation fun by playing around on my fave social sites while it rained all day long. Here’s what I submitted over the past 24 hours or so:

mixx

digg

Sphinn

There ya go.

Social Media Submits: April 27

Slowly getting back on the horse after a week of too much travel. Here’s what I shared on various social media sites in the past day or so:

digg

mixx

Sphinn

Social Media Submissions, April 15

Here I go again, forgetting to do this often enough. One of these days I’ll get my act together…until then, here’s what I’ve shared on various social media sites in the past 24 hours (or so).

digg

mixx

Sphinn

Kinda busy day, all things considered…

Whoa. My Mixx Profile FTW!

This may never happen again. Gotta document it.

pleeker’s mixx profile

Check it out! I’ve had a single “Top 10″ badge before, on a couple occasions, but never have I had four flippin’ badges on the same day! How cool is that?!

My Mixx’s Secret Upgrades article has one of the Top 10 badges, and my submission about Last.fm got the other Top 10.

The TL badge is for “Thought Leader”, thanks to my Mixx article getting the most positive votes during the day Thursday. And then the C badge is for “Curmudgeon”, because I voted down the most number of stories — there was so much spam!

Pardon me while I bask in the glow of a fun day on Mixx….

Mixx’s Secret Upgrades Rock!

It’s fun to watch a new web site grow and improve, and it’s even better to be part of that improvement and development. I wrote a couple months ago about Mixx’s great customer service, and tonight I’m writing about the most recent round of on-site improvements Mixx has implemented.

Mixx logoWhat’s interesting about these upgrades is that Mixx chose to not mention three four of them in their official announcement today.

Is this part of a game? Find the hidden Mixx improvements? I wouldn’t put it past them. They’re cool that way. In any case, here are four five small-but-sweet improvements Mixx has just implemented, three four of which they didn’t tell you about themselves.

8-Category Limit

It used to be that you could submit a story and assign it to unlimited categories. Spammers took advantage of that (of course). No more. Now you’re limited to a very generous eight categories. The submission interface is nice, too.

Mixx: 8 Category Limit

15-Minute Edit Window

If you screwed up a submission or a comment, you couldn’t edit it. Your mistake was laid bare for all to see. The shame! Now, you’ve got a 15-minute edit window for both story submissions and comments. This is the only one of these upgrades that Mixx mentioned in the official announcement. And again, a very nice interface for handling the edits.

Mixx: 15 Minute Edit Window

See More from this Mixxer

While browsing through recent submissions, there’s a new box that says, Like this story? See more from this Mixxer. It links to the user’s profile. It doesn’t show up on every submission, though. I’m not sure how it chooses when to appear, but I think it’s related to my voting history. I recently voted up one of BrettRowls stories and saw this under one of his other submissions.

Mixx: See More from this Mixxer

More From This Site

And maybe the coolest upgrade of the bunch is another unadvertised tweak: On story pages, there’s a new tab that lets you see other submits from the same web site. This could become a great exposure tool for your blog or web site — one click and a Mixx user can see all the content from your site/blog that people have submitted. Love it.

Mixx: More From This Site

If Mixx is going to avoid tooting its own horn and keep these upgrades quiet, that’s fine. But I’m all about spreading the word. It’s the little things like this that make for a great experience — especially when they keep making improvements like this every couple months.

Thanks, Mixx.

Did I miss any other upgrades? If so, leave a comment, please.

Update: Found One More

I found another upgrade tonight:

New Photo Scroller Display

The old, static display of photos in the right column has been replaced by a smooth, Ajax-y photo scroller. And there’s a link to see more photos below it. The surprises continue!

Mixx: New Photo Scroller
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