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Coldplay’s Kinda Clever Marketing

October 19, 2011

Coldplay has a new album coming out next week, Mylo Xyloto, which I’ve learned should be pronounced MY-lo ZY-luh-to. The album artwork is pretty interesting (no clue if the music will be) and they’re doing something pretty clever to get fans to talk about the album and help promote: a simple online tool that creates Mylo Xyloto-like album artwork with your initials.

The tool encourages fans to make their own personalized artwork then use it as their Facebook or Twitter profile pic. I’m betting a lot of Coldplay fans are doing that already.

Here’s the original album cover:

coldplay mylo xyloto

And here’s what my custom artwork looks like:


I’d have preferred to use “M2” rather than “MM,” but they only let you use letters. Oh, well. Still kinda interesting to me. Always curious to see how bands are marketing themselves these days. Lord knows that U2 has had all kinds of trouble in this area in the last few years.

1 Comment

  • Reply simon December 5, 2011 at 5:29 am

    What do you think of he album Matt? I didn’t love it the first couple of times I listened to it, but it’s really growing on me now. Just hanging out for them to come back to Australia! Love the blog too by the way.

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