An anecdotal story about how mainstream Pinterest is at the moment:
Four times since 2005, @U2 has conducted a massive survey of U2 fans around the world and we’re planning to do it again next month.
To get ready, the @U2 staff has been reviewing the 125 +/- questions that we typically ask — about 100 to 110 of them are the same each time, and the rest change depending on what’s going on with U2.
At some point along the way, we asked a couple questions about social media:
- Do you use Facebook?
- Do you use Twitter?
- Do you use MySpace?
The gang agreed that we don’t need to ask about MySpace this year — it’s just not relevant at this point.
The first suggested replacement question?
Do you use Pinterest?
That was suggested before “Do you use Google+?”
I know it’s not at all scientific, but it really struck me when my @U2 crew put Pinterest in with Facebook and Twitter as something we should be asking U2 fans around the world. Is it already that mainstream?
Yes, yes it is… my wife uses Pinerest, and has no clue what Google+ is.