From the Wall Street Journal today:
“… an increasing number of stores are getting a jump on the Friday shopping hordes by opening on Thanksgiving. Some retailers say they are offering a convenience for shoppers who want to beat the madding crowds.”
It was just about a year ago that I wrote this:
Black Friday is Killing Thanksgiving
That shows some Black Friday ads where the stores were opening at midnight Thursday night/Friday morning — as close as you could get to Thanksgiving without actually being Thanksgiving. I said this:
“Thanksgiving — the holiday itself — is becoming an afterthought. Black Friday is killing it, and quick.”
Well, now the WSJ says Sears is gonna open from 7:00 am to Noon on Thanksgiving. KMart will be open from 6:00 am to 9:00 pm. Old Navy, Gap, and Banana Republic will also have stores open on Thanksgiving. And there are others, too.
And my promise is this: The McGee family won’t spend a dime at any of them between now and the end of 2010. Obviously not a big deal to anyone’s bottom line, but sometimes you gotta put your money where your mouth is.
(photo courtesy NathanF via Creative Commons)
I feel the worst for the employees that will be forced to work. Seriously wrong.
The Wallace family will join you in not giving in to retailers who do not honor Thanksgiving but honor the almighty dollar instead.
And I think that officially makes us a “movement.” Cool. 🙂
It’s a good thing customers don’t follow marketeers in all their plan.
Last year i wrote here “November 29, 2009 @ 3:24 am
The only way to avoid that stores are open late or way too early as a customer is not to buy at times you don’t want to work either.”
Happy Thanksgiving BTW