Official: Thanksgiving is Dead

November 22, 2010

turkey-knifeFrom the Wall Street Journal today:

“… an increasing number of stores are getting a jump on the Friday shopping hordes by opening on Thanksgiving. Some retailers say they are offering a convenience for shoppers who want to beat the madding crowds.”

It was just about a year ago that I wrote this:

Black Friday is Killing Thanksgiving

That shows some Black Friday ads where the stores were opening at midnight Thursday night/Friday morning — as close as you could get to Thanksgiving without actually being Thanksgiving. I said this:

“Thanksgiving — the holiday itself — is becoming an afterthought. Black Friday is killing it, and quick.”

Well, now the WSJ says Sears is gonna open from 7:00 am to Noon on Thanksgiving. KMart will be open from 6:00 am to 9:00 pm. Old Navy, Gap, and Banana Republic will also have stores open on Thanksgiving. And there are others, too.

And my promise is this: The McGee family won’t spend a dime at any of them between now and the end of 2010. Obviously not a big deal to anyone’s bottom line, but sometimes you gotta put your money where your mouth is.

(photo courtesy NathanF via Creative Commons)


  • Reply Aaron Weiche November 22, 2010 at 2:13 pm

    I feel the worst for the employees that will be forced to work. Seriously wrong.

  • Reply David Wallace November 22, 2010 at 5:00 pm

    The Wallace family will join you in not giving in to retailers who do not honor Thanksgiving but honor the almighty dollar instead.

  • Reply Matt November 22, 2010 at 5:10 pm

    And I think that officially makes us a “movement.” Cool. 🙂

  • Reply eric naulaerts November 24, 2010 at 12:21 am

    Congratulations, Matt!

    It’s a good thing customers don’t follow marketeers in all their plan.

    Last year i wrote here “November 29, 2009 @ 3:24 am

    The only way to avoid that stores are open late or way too early as a customer is not to buy at times you don’t want to work either.”

    Happy Thanksgiving BTW

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