That’s the TV remote control that was in my hotel room recently on a business trip to San Jose. Right there near the top was a Netflix button — I’d never seen a remote like that. Have you? Is it new? Or maybe I’ve just not been staying in the right hotels?
Anyway, pressing the button pulled up a Netflix login screen on the TV. Put in my username and password and BOOM! There I was, watching House Of Cards in the comfort of my hotel room. There was also an option to sign up for Netflix if I didn’t already have an account.
Super clever, don’t you think? I remember reading ages ago that the first thing the vast majority of travelers do when they get to their hotel room is turn on the TV. So I’d love to know how much new business this Netflix remote control button is bringing in….