Browsing Tag: work


    It All Comes Down To Discipline

    April 21, 2020

    I’ve never seen Creed, but this graphic caught my eye on Facebook not long ago.

    I believe all of that to be true. The older I get, the more I’ve come to the conclusion that success in just about anything comes down to discipline.

    It’s about knowing what we need to do and going out and doing it. The “knowing what to do” part is the mental — what’s in our brain. The “doing it” part is the physical — what our body does. The bridge between them is discipline.

    If you know what you need to do to succeed, but you don’t do it … it’s not your brain’s fault and it’s not your body’s fault. It’s because you lacked the discipline to connect them.

    If you want to lose weight and/or get in better shape, it’s really not all that difficult*. We all know that we need to eat better/less and exercise more. For most people, that’s all it is. But we lack the discipline to do that — and I include myself in this because I’ve been 10-15 pounds heavier than I should be and want to be for about 15 years now.

    Many years ago when I was still an SEO consultant, I had a client — a dermatologist with one office in northern California who wanted to become an international skin care brand. Dr. Cynthia Bailey wanted to become an expert and influencer in skin care, because she’d created a line of skin care products and wanted to sell them online.

    When I started working with her, I outlined a plan to accomplish that. I told her it would require a lot of work on both of our parts, and that it would take a while to happen. I told her she’d need to create high-quality content on a regular basis — multiple blog posts every week. I told her she’d need to make herself available for media interviews to grow her brand and visibility (and earn some high-quality, editorial links along the way).

    She was on board and we got to work. Fortunately, Dr. B had the discipline to do her part — she wrote and wrote and wrote, and it was great content. Readers loved it and started ordering her skin care products. Google loved her content and promoted her to the same level of medical trust that they gave to organizations like the Mayo Clinic. On some skin care searches, Google showed her content as the authoritative medical answer — this was long before the days of Featured Snippets (that sometimes get given to questionable sites).

    Dr. B went from earning less than $100/month in e-commerce revenue to making … well, I don’t have permission to say how much she was making when my career changes forced me to stop working with her in 2012-13 … but it was exponentially more than where we began.

    And it all happened because she had the discipline to bridge the knowledge of what to do with the actual work of doing it.

    I think this applies across the board in so many areas of our lives. We know what to do to succeed — have a strategy, create a plan with smart tactics, put in the hard work, etc.

    But why do we sometimes fail even when we know exactly what to do succeed? Discipline. I really believe that.

    *I know that some people are unable to lose weight due to medical conditions/reasons, no matter how much discipline they have. My mom was that way — she had a form of diabetes that she couldn’t overcome no matter how much she wanted to lose weight.


    My 2012: 815 Articles & 262,907 Words Published

    January 1, 2013

    pencil-shutterstock(I’m fully aware that this is probably of interest to no one but myself. That’s never stopped me before on this blog!)

    In 2011, I kept track of how many times I filled my car with gas.

    This past year (2012), I decided to keep track of how many articles and words I published. (As I’ve said, I have a thing about tracking stuff that I do.)

    It was actually friends that unknowingly prompted me to track words and articles in 2012; several of you give me a hard time about how much I write and how many sites I write for, so I figured … let’s actually quantify this.

    The results?

    815 articles … 262,907 words

    That averages out to 68 articles and 21,909 words published per month. And the average length of what I wrote was about 323 words.

    What I’m Including: This counts articles that I wrote in 2012 on Search Engine Land, Marketing Land, Small Business Search Marketing, @U2, @U2 Blog and on this site,

    What I’m Not Including: It doesn’t count the daily Marketing Day recap on Marketing Land, daily SearchCap recap on Search Engine Land and the monthly link roundup posts that I published on Small Business Search Marketing. I didn’t include those because they’re mainly just lists of links.


    Here’s a month-by-month recap of my 2012 publishing.

    January: 93 articles … 33,232 words

    February: 79 articles … 26,736 words

    March: 40 articles … 12,433 words (We moved to a new house in March, and also went on a week-long family vacation; ergo, less writing.)

    April: 65 articles … 19,011 words

    May: 80 articles … 26,880 words

    June: 65 articles … 23,457 words

    July: 83 articles … 23,211 words

    August: 65 articles … 21,871 words

    September: 70 articles … 23,178 words

    October: 81 articles … 22,622 words

    November: 47 articles …14,509 words (Less writing due to travel and holidays.)

    December: 47 articles … 15,767 words (Less writing due to travel and holidays.)

    And here’s what it looks like in chart form.



    What About 2013?

    I’m going to put aside the tracking thing for 2013. Actually, I got a Fitbit for Christmas, so I’m gonna let it do all the work as it tracks my daily physical activity.

    Happy New Year!

    (Stock image via Used under license.)


    Another Favorite SEL Flipbox Image

    October 19, 2012

    I’ve mentioned before that one of my responsibilities on Search Engine Land and Marketing Land is to create the images that show up in the slider on the home pages — what we call the “flipbox.”

    Here’s another one of my favorite images:


    That ran recently on a story about Google and its lousy Zagat scoring system for local businesses — a topic that I’m pretty passionate about.

    I just love the look of the Zagat logo being put in a trashcan. Hehehehe. A guy can dream/wish, can’t he?


    A Favorite SEL Flipbox Image

    August 12, 2011

    Little known fact: Those big “featured story” images that you see when you visit I do those. Yep. Me.

    We call that space the “flipbox.” If I’m really busy, or traveling, or on vacation, then someone else (usually Michelle R.) steps in and takes over for me. But it’s my job to choose which stories go in the flipbox and find/create the right image for them.

    A couple nights ago, after I wrote the article about ROR accidentally removing itself from Google’s index, I started looking for images of an explosion, of dynamite, fireworks or something violent like that. But images like that tend to connote purpose — people place dynamite on purpose to create an explosion.

    So I went looking for images that implied mistake/accident and pretty quickly found the perfect image, especially considering that some ROR employee manually submitted a removal request via Google Webmaster Tools. I didn’t have to touch/change this image at all. It was perfect, and is one of my favorite all-time flipbox images:


    Love it! Especially with the arrow pointing right to the headline — too perfect.

    Maybe one of these days I’ll do a blog post showing all of my favorite flipbox images. For now, hope you liked this one as much as me.


    John Wooden Quote #17

    August 10, 2010

    The most essential thing for a leader to have is the respect of those under his or her supervision. It starts with giving them respect.

    You must make it clear that you are working together. Those under your supervision are not working for you but with you, and you all have a common goal.

    To repeat that last part: Those under your supervision are not working for you but with you. In order for those under your supervision to be working with you … YOU MUST BE WORKING, TOO. And that seems like one of the problems we have in society today: Too many leaders trying to lead, and not succeeding because they’ve stopped working.

    If you don’t know what this post/series is about, see the John Wooden tag and specifically the first quote I posted.


    Random Thoughts: SEO Clients

    July 6, 2010

    It’s extremely nerve-wracking to send an SEO services contract to an attorney. Even worse when the attorney specializes in business and contract law.

    You might think it’s a huge relief when the attorney signs and returns the contract without comment. No. All that does is make you feel that s/he found 27 loopholes in it and chose not to say anything.